Some people make the mistake of approaching branding as a “me, me, me” proposition. Sure, your primary intent is to bolster your own business. That’s a given. However, that is not mutually exclusive with being a likeable, non-egocentric person.
Your branding efforts are going to require you to participate in a variety of different arenas. Many of those are connection-oriented and involve interaction with others. You need to enter those situations with an overall sense of graciousness and a willingness to make friends.
Don’t use a blog comment purely as a chance to talk about how much you know. Use it as a chance to converse with the original poster on a meaningful level., too, for instance.
If you plow ahead with nothing on your mind other than to find a way to toot your own home, you will start to brand yourself as someone who is a little too full of himself or herself.
That’s not what you want to do!
Listen and be truly communicative.
That sounds like a good brand, doesn’t it?